You know your work can
shape the conversation.
We Know How to Position You at the Center of It.
WE’VE BEEN THE BRAND AND THE STRATEGIC ADVISORS BEHIND IT.
We’ve built public brands around our own names and spent years advising other people on theirs. That proximity to the stakes changes how we see the work, and how we advise.
Our own names have been attached to the work, the headlines, the opportunities, and the consequences. We know what looks impressive from the outside and what actually creates authority, access, and commercial value. We know which opportunities elevate the work, which ones dilute it, and how quickly a strong idea can become the thing everything else is built around.
That perspective is built into the way we advise.
Meet Cara Brookins
Keynote Speaker & #1 Bestselling Author
25+ years building a brand in the public eye. Her work has given her an insider’s view of the economics of a public career and what makes a story or idea compelling enough to move people and relevant enough to create lasting commercial value.
Creator of Adaptitude™, a decision-making framework that helps leaders adjust to change and move forward through uncertainty.
Has taken the keynote stage for organizations including Walmart, Google, Capital One, Lincoln Financial Group, Kimberly-Clark, Henry Schein, and YouTube.
Has shared stages with Nicole Kidman, Jenna Bush Hager, Barbara Pierce Bush, Frank Abagnale, the inventor of Flamin’ Hot Cheetos, Olympians, NASA leaders, NASCAR drivers, and other prominent figures.
Represented by Washington Speakers Bureau, Keppler Speakers, and other leading speakers bureaus.
Sold her memoir to St. Martin’s Press following a six-figure auction among major New York publishing houses.
#1 bestselling author of nine books, including her memoir Rise and latest self-help book Unstuck.
Her life story has been optioned for film and television and is currently in development as a feature film, following earlier Escape Artists and Amazon Studios projects that stopped short of production.
Built a 3,500-square-foot house with her four children using YouTube tutorials, a story featured by 1,000+ media outlets across 100+ countries in 50+ languages.
Created The State of Adaptability Report, a proprietary national research report based on a mixed-methods study of 1,000 U.S. working adults.
Co-founder of Start Good™ global awareness campaign that inspires people to take action, with partners including Heifer International and Hives for Heroes.
Member of the Society for the Science of Motivation and National Speaker Association.
United Nations Association Advocate engaged in ongoing advocacy for strong U.S. support of the UN.
Meet Hope Brookins
Public Relations & Image Management
18+ years shaping public-facing people. Her work has kept her close to power, media, founders, public figures, and high-stakes decision-making, giving her a seasoned strategic read on how public authority is built and used.
Strategist behind her family’s viral international media campaign that generated more than two billion media impressions.
Represented Ankur Jain, founder and CEO of Bilt Rewards, founder of Kairos, and former VP of Product at Tinder, securing national media coverage
Led founder-driven publicity across the Kairos portfolio, including Bilt Rewards, Rhino, and Little Spoon, shaping founder positioning and national media strategy
Staffed President Clinton, working directly with the Secret Service on advance work as an intern at the Clinton Foundation.
Originated the strategic concept to bring Snoop Dogg into a multistate ballot initiative campaign that went viral
Human rights advocate whose work includes lobbying in Washington, D.C. for U.S. funding of the United Nations with the UN Association and UN Foundation.
Selected to bring my voice into the UN Summit of the Future through a town hall that preceded world leaders adopting the Pact for the Future.
Secured three unscripted television contracts as host or co-host, including a namesake solo project with Lionsgate, before stopping short of network pickup
Graduated from the Campaign School at Yale University
Organized and staffed high-profile events featuring world-renowned artist Peter Max, TOMS founder Blake Mycoskie, Project Runway's Korto Momolu, and other prominent public figures.
Partnered with the World Woman Foundation and spoke at the World Woman Summit on global development and women’s leadership.
Former Ambassador for She Should Run and Rock the Vote; co-founder Start Good™
YOU’RE THE ASSET. YOUR IDEAS SHOULD BE, TOO.
If your best thinking only lives in your head, it isn’t doing enough. We help clients codify what they know into intellectual property: distinctive ideas, frameworks, research, and methodologies that can be recognized, repeated, and commercialized. Because good thinking has value. Ownable thinking has considerably more.
In the age of AI, the advantage is a point of view no prompt can generate. Expertise, judgment, lived experience, and original opinions separate real thought leadership from an endless supply of generated content. We know how to use AI as leverage around that thinking while keeping the thinking itself unmistakably human.
DO LESS. MATTER MORE.
Strong ideas create options. Accomplished people usually have more ideas, projects, and opportunities than they can pursue at full force. The question is which one deserves your time, money, reputation, and attention.
We help clients identify where concentrated effort can create disproportionate value, then build around it. The objective is leverage.
We call one part of that guerrilla positioning: creating or uncovering ideas and moves engineered to generate disproportionate impact.
The advantage comes from seeing what others miss. The detail that turns a story into a headline. The partnership that makes a project instantly more interesting. The campaign people want to join. The idea that spreads because it was built to.
Before you put more resources behind the work, put better strategy in front of it.
THIS IS TOO BIG TO WING IT
Your expertise has become an enterprise. Treat it like one.
You did not work this hard or become this good, to leave the biggest version of your work unbuilt. Put a strategy behind your thought leader brand that turns your expertise into everything you know it can become.